Product reviews in the empiriecom commerce suite

Reviews & Ratings

Experiences that sell.

empiriecom Reviews & Ratings shows what other customers think of the product. Stars, recommendations and an AI summary help your visitors decide faster.

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See how it looks
your-shop.com/sneaker-classic-high

The idea

Your visitors want to know whether a product suits them. Hardly anyone reads 128 reviews to find out. Reviews & Ratings turns many opinions into clear guidance for the purchase.

From our research

In the UX test, participants used the AI summary as their first orientation. For details, they then read individual reviews in a targeted way.

More than 360,000 views of the summary in the first two months

Sources: moderated UX test 2026 · tracking 3 June to 5 August 2026, several shops

In the shop

Your visitors find the reviews that matter to them in three steps.

your-shop.com/sneaker-classic-high
01 · Get oriented

The overview shows at a glance how well a product is received.

Average, number, distribution across one to five stars and the recommendation rate. A click on a star rating opens exactly those reviews.

02 · Understand

The summary explains what is praised and what is criticised.

A short conclusion, plus features mentioned positively and negatively with the number of mentions. The next chapter shows how this is created.

03 · Go deeper

On the reviews page, they read on in a targeted way.

Two columns keep the overview and the reviews side by side. Filter by stars, sort by newest, oldest, most positive or most negative reviews.

On a smartphone, everything is stacked in the same order.

Product page
Reviews page

AI

The AI summarises all reviews and translates them into the language of your shop.

  • Features instead of single sentencesThe AI groups similar statements into features and counts how many reviews mention each one.
  • Feedback by thumbsBelow the summary, the shop asks: “Is this summary helpful?”
  • Translated for every shopReviews from your shops in other languages are translated automatically.
  • No upkeepSummary and translation are created in the background, your team does not have to set anything up.
Reviews become features
Original in the German shop Translated in the French-language shop

Writing reviews

Writing a review takes just 1 minute.

“Write a review” opens a dialog right on the product page. Only stars and text are required.

  1. Stars and recommendation

    From 1 (poor) to 5 (excellent), plus a yes or no to the question whether they would recommend the item.

  2. Name optional

    Anyone who does not give a name appears as “Anonymous”.

  3. Nothing gets lost

    If the dialog is closed before submitting, the entries are saved.

Desktop
Smartphone

Trust

Every review shows where it comes from.

Verified purchase

Reviews submitted via the order in “My account” clearly belong to the purchased item. On the product page, they carry the label “Verified purchase”.

AI-generated from customer reviews.

AI label

Summary and translations are labelled as AI content. Every translation stays linked to its original review. Under the EU AI Act, AI content must be recognisable and is labelled accordingly.

Is this summary helpful?

Measurability

Views of the summary and the thumbs feedback feed into tracking. This shows you how often customers use the summary and how helpful they find it.

Overview

All features at a glance

Review overview

Average, number and distribution across one to five stars.

Recommendation

Yes or no in the form, shown as a percentage.

Star filters and sorting

Several star ratings can be combined, four sort orders.

AI summary

Conclusion and features with the number of mentions.

Web and apps

On the product page and reviews page, also in the apps for iOS and Android.

Coming soonClick on topics

A click on a feature shows the matching reviews.

Coming soonSearch reviews

Ask the reviews questions such as “How does size 43 fit?”

Coming soonHelpful reviews

Customers mark individual reviews as helpful.

Questions

Good to know

How does empiriecom Reviews & Ratings get into our shop?

Reviews & Ratings is part of the empiriecom commerce suite. The components appear on the product page and reviews page on the web and in the apps, and use the reviews your shop already has.

How is the recommendation rate calculated?

From the yes and no answers in the review form. It shows the share of yes answers, for example “99% recommend this item.”

Which reviews are translated?

Currently, the AI translates German reviews into French, for example, so that they also appear in your French-language shop. Other languages are possible at any time. The translation is labelled and stays linked to the original review.

Does the summary replace the individual reviews?

No. It is the quick way in. The individual reviews are right below it and on the reviews page.

empiriecom Reviews & Ratings

Let’s look at Reviews & Ratings with your reviews.

We show you all features live and discuss how they fit into your shop.

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