Customers are looking for a style – in the shop they mostly find single products. Outfit Studio brings the whole look to the product page and turns inspiration into a shopping basket.
Developed together
Outfit Studio was created in close exchange with our customers. What we learned in research has gone into every stage.
In the shop
Your customers see every item in a matching outfit.
your-shop.com/cecil-bluse
From item to basket in ten seconds · Demo shop · Sample data
your-shop.com/cecil-bluse
Demo shop · Sample data
01 · Product page
The look starts on the product page.
“View outfit” opens the complete outfit. Below it, “Complete the look” shows all items with their price.
02 · Outfit page
The outfit page shows the look image and all products.
Each item can be added to the basket or saved on its own. Every outfit has its own URL.
03 · Inspiration
More outfits are waiting below.
Each tile shows the look image and up to four products, further items as “+ X”.
Colour and size are chosen in the Quick View, without leaving the outfit page.
On the desktop it opens as a dialog, on the smartphone as a bottom sheet. Sold-out sizes cannot be selected.
your-shop.com/outfit/pink-tie-dye-dream
Outfit page on the desktop
Product page
Quick View as a bottom sheet
Designs from Zeplin · Demo shop · Sample data
In the Config Center
Your team puts outfits together in the Config Center.
For every item, the system suggests matching articles from your range. One click checks whether everything is in stock.
1234
Config Center · Sample data
1Main item
The item shown in the look image.
2Alternatives
Up to five replacement articles per item.
3Add articles
By article number, link from the shop or photo.
4Check availability
Queries the stock of all articles in the shop.
Outfits are created in three ways.
By hand
Enter an article number or shop link and arrange the items by drag & drop. The top article is the main item.
From a photo
Upload a look photo. The AI recognises the items and suggests similar articles from your range.
By CSV import
For the initial stock: rows with the same combo ID, i.e. the same outfit identifier, become one outfit. Every article number is checked against the product data, and an import report comes at the end.
AI looks
From persona and outfit, the AI creates a look photo.
A persona is an AI model with a defined appearance, such as age, hair colour and body type. The AI suggests several variants, one is approved as the reference. From then on, every look shows the same persona with all items of the outfit.
One look becomes images for the shop, social media and campaigns.
A scene shows persona and outfit in a new place. Your team describes the place in one sentence or provides a mood photo as a template. The articles stay marked in the image, and the format fits the channel: 3:4, 4:5, 1:1 or 9:16.
Product pageLook photo with marked articles
InspirationScene in the park, from one sentence
Social MediaScene based on a photo template
Autumn in the city.
CampaignScene as a banner
Examples with demo data · People and scenes AI-generated
Trust
Every look stays buyable, measurable and labelled.
Availability
If a main item is sold out, an alternative takes over and is marked in the shop. If everything is sold out, the outfit can be hidden. Stock is cached and synchronised regularly.
Measurability
Every article that reaches the basket via an outfit carries the outfit origin in its order line. This makes Outfit Studio visible in tracking and reporting.
AI labelling
Personas, looks and scenes are AI-generated and are only used after your team has approved them. Realistic-looking AI images must be recognisable as such under the EU AI Act and are labelled accordingly.
Overview
All features at a glance
Quick View
Choose colour and size without leaving the look.
Wish list
Every product in the outfit can be saved.
Main items and alternatives
Up to five replacement articles per item.
Several looks and scenes
One outfit, many looks, each look with its own scenes.
Outfit origin
In the order line for tracking and reporting.
Coming soonCollections and tagging
Organise outfits by season, occasion or style.
Coming soonAutomatic alt texts
Descriptions for generated scenes.
Coming soonComplete the room
The outfit principle for furniture and home.
Questions
Good to know
How does empiriecom Outfit Studio get into our shop?
Outfit Studio is part of the empiriecom commerce suite. It is maintained in the Config Center and delivered via components on the product page and outfit page.
How much maintenance does it take?
Create an outfit, accept suggestions, choose a persona, approve. For large stocks there is the CSV import.
Can I still change articles after approval?
After approval, articles and packshots are fixed so that look and shop match. For a different selection, you duplicate the outfit.
What is a main item?
The item shown in the look image. For each main item you can add up to five alternatives.
How up to date is the availability?
Stock is cached and synchronised regularly, and on request with one click in the Config Center. This keeps the load low, especially with many changes in a fashion range.
empiriecom Outfit Studio
Let’s look at Outfit Studio with your range.
We show you Outfit Studio live and discuss how it fits into your shop.
