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Our user researchers Paula and Aileen recently conducted a diary study with 17 participants in the BAUR Shopping app - the first of its kind for some time. The aim was to gain deeper insights into app usage and understand how users find their way around it. A traditional usability test would not have been able to provide all the desired information. Communication with the participants was straightforward via WhatsApp broadcast - a communication option that was easy to implement and cost-effective to use after clarifying data protection aspects. Recruitment was carried out via push notifications in the app and a survey to ensure that the participants used WhatsApp, agreed to be contacted and basically met the criteria for participation (e.g. affinity for online shopping, frequent use of the app, etc.). The feedback on the study itself was consistently positive. For example, the participants praised the inviting recommendations on the homepage and the good handling as well as the many options of the filter function in the product list. The authenticity of the shopping situations in which the customers found themselves, which is not available in this form in other test environments, was particularly valuable. This allowed them to answer the questions when and where they wanted, for example at home on the sofa or on the move. The diary study thus provided important insights into the actual use of the BAUR app and showed how valuable this method is.

Adyen is a service provider and an integral part of our payment ecosystem offering. Although our customers do not interact directly with Adyen, this service provider manages central processes for our online stores in the background. Adyen's role and added value: Efficient processing: Adyen handles the technical communication with credit card companies and payment services such as PayPal and ensures that transactions are processed securely and quickly. For our customers, the payment process remains seamless and familiar. Diversity through integration: Adyen gives us access to a wide range of global payment methods via a single technical connection. This significantly reduces our internal integration effort. Future-proof: Adyen's rapid implementation of new payment methods (e.g. biometrics in the apps) means that our stores are always technologically up to date, without complex internal effort. Successful knowledge transfer: Originally used by Otto NL, the Adyen integration was standardized for the BAUR Group by empiriecom. This means that other Group stores can use this service flexibly. Adyen is a further component of our payment infrastructure that contributes significantly to secure and diverse payment options in our stores.

BabyOne recently completely revamped its online store and migrated to a new version. As part of these changes, the search function was also reorganized. BabyOne chose empiriecom as the provider for the optimal product. A particularly convincing argument for the empiriecom search was the business rule engine, which makes it possible to rank product lists and search results specifically according to individual KPIs such as profitability or brand priority. The many setting options in the search back office, such as self-learning filters and other filter configurations, are further convincing highlights. With the empiriecom search, BabyOne gets a complete response of all products for product lists and search results, which they can render and display efficiently and easily in their logicless frontend. empiriecom also provided a preconfigured admin panel including stop words. Thanks to a close and intensive exchange, the implementation went smoothly and BabyOne is taking the shopping experience to the next level with the new search and is focusing on maximum flexibility and user-friendliness.

By using our empiriecom commerce suite, we provide shopping apps within the platform in addition to the web store - all included in the price of the suite. As a result, lascana.at and lascana.ch now also have the option of offering their products in both an Android and an iOS app. With the introduction of the shopping app through the Commerce Suite, LASCANA gains a number of advantages. With an app as an additional touchpoint, LASCANA has the opportunity to strengthen the bond with existing customers in particular through special offers and targeted notifications, thereby increasing sales. The user-friendly interface makes it easy to browse items and products and supports account management. As the shopping app is part of our empiriecom Commerce Suite, we enable fast implementation and ensure that it is always state-of-the-art and takes current market trends into account. Dynamic areas such as the checkout are always kept up-to-date thanks to our strategic webview integration and promote a flawless experience, without platform limitations. We show the other advantages of native shopping apps for online retailers here: https://empiriecom.com/en/products/app/