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INSIGHTS EMPRIRIECOM

News

Discover the future of e-commerce in the cloud! Find out in our news how we develop innovative solutions in an agile context to help companies sell better. From artificial intelligence to blockchain technology - we are shaping the future of e-commerce. Stay up to date and discover the latest trends in cloud software development!

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    Zu sehen ist ein virtuelles Smartphone, das nach einem Screenshot die Produktinfos anzeigt, mit Optionen zum Teilen und Merken.

    29.10.2026

    How an apprentice project became an app feature

    Does this sound familiar? You're browsing through a shopping app and suddenly you come across an item you really like. But you don't want to buy it right away, so you take a screenshot to save it for later.

  • 20.10.2026

    The Voucher Bar: So your promotions aren't just seen - they're actually used!

    A coupon alone doesn't automatically lead to a purchase. What matters most is what happens next: How quickly can customers go from the offer to the right product?

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    Ein kleiner virtueller Roboter schwebt über einer Hand. Über seinem Kopf befinden sich Sprechblasen.

    15.10.2026

    Did you know that we have an AI Assistant in our CMS?

    Maybe you've already tried it, or maybe you haven't even noticed it yet. But it can help you in various parts of the CMS and with different tasks in your day-to-day editorial work.

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    KI-Zusammenfassung

    01.10.2026

    Customer reviews at a glance: How our AI helps with online shopping

    Popular products can quickly accumulate hundreds of customer reviews. Our AI summary provides a quick overview and highlights the pros and cons that are mentioned most frequently.

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    AI Day bei empiriecom – learn, share, repeat

    28.05.2026

    AI Day at empiriecom - learn, share, repeat

    At the first AI Day at empiriecom, it became clear that AI is not a topic of the future for us, but has long been part of everyday working life. In 12 sessions, our teams shared their knowledge, their use cases and their ideas for the next step.

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    v. l. n. r.: Samuel Boger, Quan Mach, Nico Kollmar, Udo Bischof, Ralf Männlein, Bernd Wagner, Oliver Schobert

    27.01.2026

    A Strategic Alliance for Data Sovereignty: STACKIT, empiriecom, and adesso Launch German End-to-End Ecosystem for E-Commerce

    Burgkunstadt/Dortmund, 27 January 2026 – Retail is becoming more digital than ever and now has a solid, home-grown foundation: the cloud provider STACKIT, the platform provider empiriecom, and the IT service provider adesso are unveiling a comprehensive, German end-to-end e-commerce solution. The new ecosystem guarantees online retailers data sovereignty in accordance with European legal standards, offering a turnkey alternative to international hyperscalers.

More news

  • 08.10.2026

    Wero at BAUR: The new payment method continues to evolve

    For some time now, BAUR customers have been able to pay with Wero. This European payment method is used for paying invoices and outstanding balances. But we’re not stopping there. With Wero, we’re expanding our e-commerce solution to include an additional payment option. Customers can use it to make their payments easily and conveniently. At the same time, we are committed to a European solution that can help further develop payment transactions in Europe and strengthen digital sovereignty. In the future, Wero will also be available directly when shopping at BAUR. With the upcoming changes next year, the payment method will be integrated directly into the ordering process. Wero is evolving step by step at BAUR - from its initial applications to becoming an integral part of the digital shopping experience.

  • 26.05.2026

    empiriecom as exhibitor at the K5 Future Retail Conference 2026

    empiriecom will be represented at this year's K5 Future Retail Conference in Berlin with its own exhibition stand. Together with adesso and STACKIT, we will be presenting our operating model for digital retail and look forward to exchanging ideas with decision-makers, innovators and industry experts. The focus will be on topics such as digital sovereignty, future-proof e-commerce architectures and strategies for secure, scalable and long-term controllable online commerce. The operating model supported by empiriecom combines platform, cloud and implementation in a clear chain of responsibility. Visit us on June 23 and 24, 2026 at the Estrel Berlin, Hall 2, Stand 69. We look forward to exciting discussions about the future of e-commerce.

  • 17.12.2025

    baur.de reaches top 10 position of the most accessible online stores in Europe!

    In the QualiBooth study "State of European eCommerce Accessibility 2025", baur.de scored 95 points, making it one of the top 10 most accessible online stores in Europe and one of the leading German e-commerce sites in terms of accessibility. For us at empiriecom, this result is above all the result of continuous teamwork. Over the course of two years, we have worked together to design our clients' stores in such a way that they can be used by all users - not only for regulatory reasons, but so that no one is excluded from online shopping. Accessibility is the result of the interaction of many disciplines: UX research, UX design and development. Accessible solutions were designed and technically implemented in accordance with WCAG standards. The usability tests with people with disabilities that our UX research team carried out with the support of Pfennigparade in Munich were particularly valuable. These perspectives provide insights that automated tests and scores alone cannot provide and are an essential addition. Even though 95 points is a strong result, we do not see accessibility as a completed task. It is part of our daily business and is continuously being developed. Click here for the full study: https://www.qualibooth.com/news/state-of-european-ecommerce-accessibility-2025

  • 27.11.2025

    Accessibility & user intentions: UX exchange for better online shopping!

    Our regular exchange with our colleagues from witt-group on November 17th once again provided fresh food for thought and plenty of inspiration! Both sides brought exciting topics to the table, such as accessibility and user motivation when entering the store, as well as the question of how we can better understand and serve the different user intentions, such as targeted searching or relaxed browsing. Particularly cool: Aileen and Paula presented the Uselab on accessibility in the baur.de store. Our user researchers traveled to Pfennigparade in Munich for this Uselab. We also considered how the expertise of Baur's representative body for severely disabled employees could be optimally integrated into the processes. A real win for empiriecom and witt-group! A look at the tools was also exciting: empiriecom recently started using the mousetracking tool Microsoft Clarity (free of charge!), while witt-group relies on Content Square.
    And last but not least: Figma updates, insights into the "Best Practice Club" and an exchange of experiences about the lived testing culture were of course not to be missed. UX KPIs? They'll be on the agenda next time and we're already looking forward to it!
    Also present were: Sarah, Marlena, Aaron, Fanny and Katrin from witt-group and Nik, Aileen, Lucie, Martin, Paula, Lena, Samantha and Clara from empiriecom.

  • 08.10.2025

    Watch webinar recording | #BetterECommerce: Best Practice Otto Austria Group - Optimal performance with the empiriecom commerce suite & GK AIR Personalization

    How can e-commerce customers be provided with truly relevant product recommendations? This is exactly what our LIVE webinar on 14 October 2025 was all about. Together with our reference customer Otto Austria Group, we showed how optimized personalization in online stores makes the decisive difference - from the technological basis to successful implementation in live operations. In a discussion with Lukas Maier from the Otto Austria Group, we also provided exclusive insights into the personalization strategy. These practical perspectives were complemented by the expertise of our partners: In combination with the empiriecom commerce suite and GK AIR Personalization, it becomes clear how a high-performance onsite journey is created that addresses customers individually and optimally exploits conversion potential. Expert Markus Elbers from GK AIR showed the technological possibilities of personalization, while Jan Lippert from nexum presented the successful integration of the project. Watch the recording of our webinar now and discover how intelligent personalization can take your e-commerce to the next level! Watch the recording here: https://www.linkedin.com/events/betterecommerce-bestpracticeott7378774965912805376/theater/

Show more news
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