User Research
We'll answer your unanswered usage and research questions
User centricity in companies should be a matter of course in the age of digitalization. Our UX Research (UXR) team has been in existence since 2007 and has completed over 350 international projects since then. The optimization of stores, websites, etc. will never be finished, as users and their needs are constantly changing and evolving, while framework conditions, legal regulations and technological progress require adjustments. The motto here is to keep at it! To achieve this, the needs of users should be recognized and implemented efficiently, effectively and satisfactorily. Let us support you in this!
- Methodological expertise (qualitative & quantitative)
- Over 350 projects since 2007
- Certificates: Moderation, Usability Engineer (Fraunhofer)
Interdisciplinary team
Our UXR team has various qualifications, specializations (qualitative and quantitative methods) and professional experience (e.g. usability agency, online marketing, market research).
Mix of methods
A comprehensive portfolio of methods (qualitative and quantitative) is available for optimization. Depending on the research question or objective, a suitable mix of methods is developed by our UXR specialists and coordinated with you.
Project experience
The UXR team has successfully completed over 350 cross-functional and cross-border projects across multiple store channels. The team therefore has a wealth of experience that can be used profitably to answer the research question together with your users in the best possible way.
Customer portfolio
Since 2007, the UX Research team has been dedicated to optimizing the conversion of the BAUR Group's online stores. In addition, numerous online stores of the Otto Group have already been supported, such as Otto.de, Witt Weiden, Creation L, Hagebau, Frankonia, SportScheck and Manufactum.
Usability
Principles
Iterative approach also within the individual phases
Early focus on customer requirements and expectations
Early involvement of customers in development
Empirical review of designs/ideas by customers
Method consulting
- Our UXR team combines many years of practical experience and the necessary expert knowledge as certified Neuland moderators and certified usability engineers to advise you on the optimal use of different user research methods.
- You can approach us with research questions or problems that can be clarified from the customer's (or usability expert's) point of view. As part of the method consultation, we will discuss the best ways for you to implement these tasks.
Usability training
- We teach you interaction principles that you can use to evaluate interactive systems. In addition, we transfer know-how regarding the user-centered design lifecycle and relevant methods.
- We use illustrative examples to teach participants the standardized interaction principles. They gain a better understanding of usability, which improves their daily work on concepts.
Qualitative
- workshops
- Moderation in general
- Design thinking workshops
- Focus group
- Expert Review
- (Paper) Prototyping
- Usability test
- Protolab
- User diary
- Customer blog
Quantitative
- Survey
- Perpetual Survey
- competitive analysis
- A/B/n testing
- Card sorting
- Tree testing
