Data protection information of empiriecom (GmbH & Co. KG), Bahnhofstraße 10, 96224 Burgkunstadt, as at: 18.02.2021

Since May 25, 2018, the uniform requirements of the EU General Data Protection Regulation apply in the area of data protection throughout Europe (GDPR). In the following data protection information, we inform you about the processing of personal data carried out by empiriecom (GmbH & Co KG), Bahnhofstraße 10, 96224 Burgkunstadt („empiriecom“ and/or „we“ and/or „controller“) in accordance with the GDPR and the German Federal Data Protection Act. (BDSG 2018).

Please read our data protection information carefully. If you have any questions or comments about our data protection information, please feel free to contact us at

1. Name and contact details of the data controller.

This data protection information applies to the data processing by

empiriecom (GmbH & Co. KG)
Bahnhofstraße 10
96224 Burgkunstadt

represented by: Ralf Männlein, Dieter Uschold

phone: 09572 6093-0
E-Mail adress:
for the following websites:

2. Contact details of the data protection officer

 You can contact the company data protection officer(s) of the responsible party at:
BAUR Versand (GmbH & Co KG)
- Data Protection Officer -
Bahnhofstraße 10 96224
Burgkunstadt Germany
Telefon: 09572-5050
E-Mail adress:

3.1. Calling up our websites/applications

3.1.1. Log files

Each time websites/applications are accessed, information is sent by the respective internet browser of your respective end device to the server of our website/application and temporarily stored in log files, the so-called log files. The data records stored in this process contain the following data, which is stored until automatic deletion: Date and time of retrieval, name of the page accessed, IP address of the requesting device. Referrer URL (origin URL from which you came to our web pages), the amount of data transferred, loading time, as well as product and version information of the respective browser used and the name of your access provider). The legal basis for the processing of the IP address is Article 6(1)(f) DS-GVO. Our legitimate interest results from the

  • Ensuring a smooth connection setup,
  • Ensuring a comfortable use of our website/application,
  • Evaluation of system security and stability.

A direct conclusion to your identity is not possible based on the information and will not be drawn by us.

The data is stored and automatically deleted after the aforementioned purposes have been achieved. The standard periods for deletion are based on the criterion of necessity.

3.1.2. Geo-Localization

If you have consented to so-called geolocation in your browser or operating system or other settings of your respective end device, we use this function to offer you individual services based on your current location. We process your location data processed in this way exclusively for this function. If you terminate the use, the data will be deleted.

3.2 Newsletter

If you have subscribed to our newsletter, we store your e-mail address on our server. The e-mail address is used exclusively for sending the newsletter. In order to be able to constantly improve our newsletter service, our newsletter contains a function that only tells us whether and, if so, when you have viewed the can unsubscribe from the newsletter at any time here

On our websites/applications we offer you the possibility to subscribe to our newsletter. To ensure that no mistakes are made when entering the e-mail address, we use the so-called double opt-in procedure (DOI procedure): After you have entered your e-mail address in the registration field and given your consent to receive our newsletter, we will send you a confirmation link to the address you have provided. Only when you click on this confirmation link will your e-mail address be added to our distribution list for sending our newsletters. The legal basis for this data processing is Article 6(1)(a) GDPR.

Note right of withdrawal

You can revoke your consent at any time with effect for the future by sending a message to an or using the unsubscribe option at the end of each newsletter.

3.3 Online presence and website optimization (using cookies) including consents

3.3.1 Cookies - General information and obligation to consent

Cookies are used on this website. Cookies are small text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar). In the cookie, information is stored that arises in each case in connection with the specific end device used. However, this does not mean that we thereby gain immediate knowledge of your identity. Some of the cookies we use are deleted at the end of the browser session (so-called session cookies).


Other cookies remain on your computer and enable us to recognize your computer on your next visit (so-called permanent or session cookies). These cookies in particular serve to make our website user-friendly, more effective and more secure.

According to legal requirements, the storage of information on end devices (desktops, cell phones, tablets, etc.) - e.g. by setting cookies - and the retrieval of information from end devices (tracking) is generally only permitted if you have given your prior consent. However, consent does not have to be granted if such storage/retrieval is necessary for the website offering. A necessity is given, for example, with regard to ensuring the following functionalities / achieving the following purposes:

• Display of the shopping cart,
• Display of the notepad,
• Enabling and maintaining the log-in,
• ensuring the security of the system.

With regard to the data processing that is necessary for the operation of the website, there is no right of objection on your part.


You can use this website without data being retrieved from or stored on your terminal device for such purposes, which are not required for the offer of this website. For this reason, only "basic tracking" is activated when you use this website - unless you give further consent.

3.3.2  Intervention options / browser settings

Of course, you can set up your browser so that it does not store certain cookies on your end device. The help function in the menu bar of most web browsers explains how to prevent your browser from accepting new cookies, how to have your browser notify you when you receive a new cookie, or even how to delete all cookies you have already received and block them for all others.
To do this, please proceed as follows:

            Internet Explorer:

  1. In the "Tools" menu, select the "Internet Options" item.
  2. Click on the "Privacy" tab.
  3. Now you can make the security settings for the Internet zone. Here you set whether and which cookies should be accepted or rejected.
  4. Confirm your setting with "OK".


  1. In the "Tools" menu, select the Settings item.
  2. Click on "Privacy".
  3. In the drop-down menu, select the entry "Create according to user-defined settings".
  4. Now you can set whether cookies should be accepted, how long you want to keep these cookies and add exceptions, which websites you always or never want to allow to use cookies.
  5. Confirm your setting by clicking "OK".

            Google Chrome:

  1. Click on the Chrome menu in the browser's toolbar.
  2. Now select "Settings."
  3. Click on "Show advanced settings".
  4. Under "Privacy", click "Content settings".
  5. Under "Cookies", you can set the following settings for cookies:

          • Delete Cookies
          • Block cookies by default
          • Delete cookies and website data by default after exiting the browser
          • Allow exceptions for cookies from specific websites or domains

Insofar as you want to delete individual cookies set in your browser or want to find out which service providers / suppliers have set cookies in your browser, you can also do this / find out via a "preference manager". Such a manager is available, for example, at .

Necessary cookies
These cookies are necessary for the operation of the website and therefore cannot be deselected.
Storage duration Session
Necessary default cookie to use with PHP session data.
Storage duration Up to 30 days depending on selection.
Saves that the cookie or privacy notice is not displayed again with every call.
Storage duration Session
Remembers in which size the fonts should be displayed.
allowLoadExternRessources, allowLoadExternRessources[IFRAMEID]
Storage duration Up to 30 days depending on selection.
Remembers the user decision whether to allow external components to be loaded automatically.
Storage duration Up to 30 days depending on selection.
Remembers the user decision whether visitor behavior may be tracked.

3.3.3 Google Analytics as 'basic version'

For the purpose of demand-oriented design and ongoing optimization of this website, further processing of data collected on the basis of consent given is carried out by the basic version of Google Analytics on the legal basis in Article 6(1)(f) DSGVO (legitimate interest). The basic version of Google Analytics is a web analytics service provided by Google Inc ("Google"). Google Analytics uses so-called "cookies" (text files), which are stored on your computer and which enable an analysis of your use of the website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, and compiling reports on website activity. Google processes the data collected via the use of the 'basic version' of Google Analytics exclusively on the instructions of the operator of this website and for the operator's purposes.

You can object to the further processing of data by Google Analytics hier. You can object to the further processing of data by Google Analytics hier. The consequence of the objection is that Google Analytics will no longer collect any data on the terminal device used by you on baur.,de at the time of lodging the objection.

3.3.4 Social media plugins

On our website you will also find so-called "social plugins", such as the Xing, Twitter and Linkedin button. We have opted for a data protection solution and have not directly integrated the plugins, but only made them available as a link. In this way, we prevent the unconscious and unintentional collection and transmission of data to the respective service providers. We do not collect any personal data ourselves by means of the social plugins or via their use.

3.3.5 Contacting us

You have the possibility to contact us in several ways. By e-mail, by telephone or by mail. When you contact us, we use the personal data that you voluntarily provide in this context solely for the purpose of contacting you and processing your request. The legal basis for this data processing is Art. 6(1)(a), Art. 6(1)(b), Art. 6(1)(c) GDPR and Art. 6(1)(f) GDPR.

4. Your rights

4.1. Overview

In addition to the right to withdraw the consent you have given to us, you have the following additional rights if the respective legal requirements are met:

  • the right to information about your personal data stored by us (Art. 15 GDPR), in particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, if it has not been collected directly from you;
  • the right to have inaccurate data corrected or to have correct data completed (Art. 16 GDPR),),
  • the right to have your data stored by us deleted (Art. 17 GDPR), insofar as no legal or contractual retention periods or other legal obligations or rights to further storage are to be observed by us,
  • the right to restrict the processing of your data (Art. 18 GDPR) , insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure; the controller no longer requires the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 DS-GVO,
  • the right to data portability pursuant to Art. 20 GDPR,, i.e. the right to have selected data stored by us about you transferred in a common, machine-readable format, or to request that it be transferred to another controller
  • the right to lodge a complaint with a supervisory authority.. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

You can assert the aforementioned rights to which you are entitled vis-à-vis us at . You can assert the right to data portability at .

4.2 Right of objection

Unter den Voraussetzungen des Art. Under the conditions of Article 21 (1) GDPR, data processing may be objected to for reasons arising from the particular situation of the data subject.

The above general right of objection applies to all processing purposes described in this Privacy Notice, which are processed on the basis of Article 6(1)(f) DS-GVO. Unlike the specific right of objection directed at data processing for promotional purposes, we are only obliged under the GDPR to implement such a general right of objection if you provide us with reasons of overriding importance for doing so (e.g. a possible risk to life or health).

4.3 Right of revocation

Insofar as we process data on the basis of consent granted by you, you have the right to revoke the granted consent at any time. The revocation of consent does not result in the processing of data that was based on consent until the time of revocation. 

5. Data security

5.1. Warning against forged e-mails (spoofing), spam and phishing

Die The security of our customers' data is our top priority. In the following we would like to give you some security advice.

Beware of so-called phishing and spoofing attempts

In this scam, empiriecom is unfortunately also misused as a supposed sender. Specifically, this means that consumers receive fake e-mails in the name of empiriecom. These e-mails are even often based on the empiriecom brand layout and may be difficult to distinguish from genuine e-mails from empiriecom.

The fraudsters want to exploit the position of trust between empiriecom and our customers and thus steal sensitive data or install harmful software (such as viruses or Trojans) on your computer or smartphone.

The creation of these e-mails and the sending of them is not done by empiriecom, even if our name should be used as sender. Therefore, empiriecom unfortunately cannot influence the sending of these illegal e-mails.

The following are some characteristics by which you can recognize e-mails from empiriecom:

  • empiriecom does not ask you for personal information via e-mail, nor does empiriecom ask you to confirm personal information via a link in an e-mail.
  • empiriecom only sends e-mails with file attachments if you have explicitly requested them from us (e.g. operating instructions).
  • Mails from empiriecom should not contain any spelling or grammatical errors, as they are always proofread before being sent.

How to deal properly with spam, phishing and spoofing emails:

  • We recommend that you delete suspicious emails immediately.
  • Never open links or attachments in suspicious e-mails and do not disclose any personal data.

Our tip and service for you: If you are ever unsure, simply use our free callback service or send us an e-mail at:

5.2. Important information about protecting your data

In today's networked world, unauthorized attempts to access personal information are a reality that individuals and businesses face on a daily basis. There is no question that this is a major challenge.

Because data protection is our top priority, we invest in and constantly monitor the security of our systems.

Cookie notice

empiriecom GmbH & Co. KG and partners need your consent for individual data uses, for example to display information about your interests.