Success Story · BAUR
How BAUR Achieves a 2.4-Times Higher Conversion Rate with the empiriecom Shopping App
Success on the Home Screen: BAUR uses the empiriecom app as its own channel for direct engagement, reactivation, and revenue growth.
- empiriecom Shopping App
- Push & Inbox
- Customer Retention & Reactivation
- Customer
- Service
- empiriecom Shopping App
- Result
- 39% of GMV generated through the app
The Challenge & the Solution
From the First Purchase to a Long-Term Customer Relationship
01Challenge
Reach alone isn't enough.
Customer loyalty begins with the first purchase. BAUR engages existing customers, re-engages inactive customers, and attracts new mobile audiences.
02Solution
Your own channel on your smartphone.
The app combines shopping, personalized content, push notifications, and an inbox. BAUR remains visible right on the home screen and in your contacts.
03Activation
Relevant events lead back.
Personalized offers and messages lead directly to the product selection and shopping cart. Targeted reactivation through push notifications creates a new connection.
03Effect
Returns Turn into Revenue.
Customers return more often and convert better. As a result, the app channel generates more sales and accounts for a high percentage of total merchandise value.
The app turns reach into a lasting customer relationship.
The Added Value for Baur
The app channel delivers measurable results
Fewer visits, more revenue: App users shop more frequently and contribute disproportionately to the total merchandise value.
2,4×
higher conversion rate
than on the mobile website
21%
of the entire GMV via the app
with only 26% of visits
33%
of the entire GMV via the app
About App GMV
30 points.
Improving Accessibility and Performance Scores
depending on the operating system
Data source: BAUR, Jan. 1–Oct. 31, 2025. Figures rounded.
„With the empiriecom shopping app, we have a channel that truly belongs to us: We’re right on our customers’ home screens and can reach them via push notifications and their inboxes exactly when it’s relevant to them. For us, the app is therefore much more than just an additional touchpoint: it’s where a first purchase turns into a lasting customer relationship.“
Get your brand onto your customers' home screens!
We can help you use your own app to directly engage customers, reactivate them, and build long-term loyalty.
