The Customer

A central platform for product information

AproductZ operates a central platform for product information that allows customers to access relevant documentation and service content based on the type of product.

As a digital offering directly aimed at consumers, the website’s full accessibility plays a key role in both the user experience and legal compliance.

AproductZ

The Challenge

Legal Obligation, Unresolved Need for Action

For the first time, the BFSG also requires B2C companies to comply

On June 28, 2025, the Accessibility Enhancement Act (BFSG) came into effect in Germany, implementing the European Accessibility Act (EAA) and, for the first time, requiring private companies in the B2C sector to make their digital offerings accessible. The Web Content Accessibility Guidelines (WCAG) at conformance levels A and AA serve as the applicable standard.

Action Needed Despite the Deadline Having Passed

At the time the project was commissioned, the AproductZ website did not yet meet these requirements. Since the legal deadline had already passed, action was needed: AproductZ wanted to have a reliable assessment of the current state of affairs and create a clear, prioritized framework to systematically ensure accessibility and minimize legal risks such as cease-and-desist letters or fines.

The Solution

Accessibility Review According to WCAG 2.2

We conducted a comprehensive accessibility review of the website based on WCAG 2.2. Here is an overview of the process:

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Evaluation

A detailed audit of the website against the relevant success criteria of WCAG 2.2 (Levels A and AA). Each identified violation was documented, clearly described, and accompanied by a specific recommendation for action—including a visual representation to guide implementation by the development team.

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UX Analysis

Beyond mere compliance, we provided additional recommendations for improving overall user-friendliness.

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Re-evaluation

After AproductZ implemented the changes, we conducted a targeted review of the adjustments made and confirmed that the issues had been resolved.

The Numbers

The Results at a Glance

From initial assessment to confirmed resolution—specific, prioritized, and transparent.

40

WCAG Optimization Points

Each includes a specific recommendation for resolution and a visual illustration.

11

Additional UX Recommendations

To improve overall user-friendliness.

8

Person-days

Project duration from the initial evaluation to the re-evaluation.

„Die Zusammenarbeit mit empiriecom lief wirklich rund und unkompliziert. Besonders positiv aufgefallen sind die schnellen Reaktionen, die kompetente Umsetzung unserer Aufträge und das sehr gute Fachwissen der Ansprechpartner. Insgesamt hat die Arbeit einen richtig guten Eindruck hinterlassen und die Lösung unseres Problems spürbar erleichtert. Es war eine wirklich gute und vertrauensvolle Zusammenarbeit.“

Andreas Wuth Senior Projektmanager AproductZ

Have your website checked now, too!

We can help you design your digital offerings to be BFSG-compliant and accessible.

Udo Bischof

VP Business Development