WIIT AG and empiriecom agree on joint strategic partnership

16. Apr 2024

Two top players in e-commerce

WIIT AG and empiriecom agree on joint strategic partnership

Christoph Herrnkind, CEO WIIT AG
Christoph Herrnkind, CEO WIIT AG
Ralf Männlein, CEO empiriecom
Ralf Männlein, CEO empiriecom

In order to open up new sectors and countries, the two service providers WIIT and empiriecom will offer cloud and cyber security services as well as state-of-the-art store platforms from a single source in future. Customers will therefore benefit from high-performance and highly secure services for their e-commerce business.

E-commerce has been an essential part of retail for many years. This is also shown by statistics from Eurostat. According to these statistics, the proportion of online shoppers in the EU population rose from 20% to 68% between 2002 and 20221. This is another reason why established companies and start-ups are increasingly requesting solutions in the e-commerce environment. In order to address this growth market, the two service providers WIIT, a leading provider of cloud and cyber security services, and the e-commerce full-service partner empiriecom agreed a strategic partnership at the end of February.

The main aim of the partnership is to offer potential customers in Europe scalable and competitive products and services from the portfolios of both companies. This will provide customers with high-performance and highly secure platforms for their e-commerce business.

Christoph Herrnkind, CEO of WIIT AG, explains: "Our strategic partnership enables us to offer comprehensive e-commerce services. We guarantee cloud and cyber security and, with the empiriecom commerce suite, provide our clients with a state-of-the-art store platform - all from a single source." In addition, a joint market presence and the development of new sectors and countries are also reasons for the agreed cooperation.

Ralf Männlein, CEO of empiriecom, adds: "The WIIT Group's cloud expertise and empiriecom's e-commerce know-how complement each other perfectly. The resulting complete solution will bring major benefits for all future joint customers. They receive a 'turnkey solution' and can concentrate on their core business in BtB or BtC without having to worry about the underlying technology."

For empiriecom, the newly introduced cooperation is not the first point of contact with WIIT. For many years, empiriecom has been closely linked to the Stralsund-based business unit Boreus, which is part of WIIT AG.

About the companies
WIIT S.p.A., a company listed in the Euronext Star Milan ("STAR") segment, is a leading company in the field of cloud computing. Thanks to its continuous expansion, the company is present in key markets such as Italy and Germany and is one of the main providers of innovative technology solutions in the Hosted Private and Hybrid Cloud sectors. WIIT operates 20 of its own data centers, 17 of which are located in Germany and three in Italy. One of the German and two of the Italian data centers are Tier IV-certified by the Uptime Institute. The company also has six SAP certifications at the highest level of specialization. The end-to-end approach enables WIIT to provide its partner companies with customized services with high added value and the highest security and quality standards for the management of business-critical applications and business continuity. In addition, the company offers maximum reliability in the management of the most important international application platforms (SAP, Oracle and Microsoft). Further information can be found at www.wiit.cloud/de.

empiriecom, better e-commerce, develops and operates one of the largest e-commerce platforms for end customers in the DACH region. empiriecom is an e-commerce full service partner and currently manages around 50 online presences in Germany, Austria and Switzerland. With over 100 e-commerce experts in agile teams, empiriecom realizes technologically sophisticated and innovative solutions.

empiriecom is part of the BAUR Group and a member of the Otto Group - a global retail and services group with around 41.000 employees* and a turnover of 16.2 billion euros in the 2022/2023 financial year. The BAUR Group's B2B service providers also include: BFS Baur Fulfillment Solutions for customer service, logistics and finance; BAUR Studios for photography and videography and BAUR Retail Media for onsite and offsite promotion.

1Eurostat. (March 30, 2023). Proportion of the population in the European Union* who ordered goods or services over the internet for private purposes in the years 2004 to 2022 [Graph]. In Statista. Accessed February 14, 2024, from https://de.statista.com/...

Media contact
empiriecom GmbH & Co. KG
Stefan Gagel - Press Officer
T 09572 91 3024 - M 0175 5734288

Images may be used for editorial reporting.
Photo credits: empiriecom/WIIT

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