Customer reviews at a glance: How our AI helps with online shopping
01. Okt 2026
Anyone who shops online knows the drill: You’ve found the right product, but before making a purchase, you take another look at the reviews. Especially for popular products, hundreds of reviews can quickly pile up. Reading them all takes time, and not every review is relevant to your own purchasing decision.
The solution: An AI analyzes a product’s reviews and concisely summarizes its key pros and cons. In doing so, it also takes into account the specific characteristics of each product category: For shoes, fit can play an important role; for car tires, it’s traction; and for vacuum cleaners, it’s suction power. In addition, star ratings are factored into the analysis and weighted.
We tested the summary for two months, and the response was overwhelming: During that time, it was viewed more than 360,000 times. On the baur.de mobile website alone, it was viewed over 130,000 times.
The goal isn’t to replace individual customer reviews. Rather, the summary helps users get a quick initial overview. Anyone who wants to learn more about a specific aspect can then read the full reviews.
We’re continuing to develop the feature and are monitoring how customers use it and what feedback they provide.
Our goal is to make the most important insights from the reviews quickly and easily accessible and to support customers in their purchasing decisions.
