Success on the Home Screen: BAUR uses the empiriecom app as its own channel for direct engagement, reactivation, and revenue growth.
empiriecom Shopping App
Push & Inbox
Customer Retention & Reactivation
Customer
Performance
empiriecom Shopping App
Result
39% of GMV via the app
Reach alone isn't enough.
Customer loyalty begins after the first purchase. BAUR reengages existing customers, brings back inactive customers, and attracts new mobile audiences.
Your own channel on your smartphone.
The app combines shopping, personalized content, push notifications, and your inbox. BAUR remains visible right on your home screen and keeps you connected.
Relevant events lead back.
Personalized offers and messages lead directly to the product selection and shopping cart. Targeted reactivation through push notifications creates a new connection.
Returns Turn into Revenue.
Customers return more often and convert at a higher rate. As a result, the app channel generates more sales and accounts for a large share of the total merchandise value.
The app turns reach into a lasting customer relationship.
Fewer visits, higher sales: App users shop more frequently and contribute disproportionately to the total merchandise value.
than on the mobile website
with only 26% of visits
on App GMV
depending on the operating system
Data source: BAUR, Jan. 1–Oct. 31, 2025. Figures are rounded.
“With the empiriecom shopping app, we have a channel that truly belongs to us: We’re right on our customers’ home screens and can reach them via push notifications and their inboxes exactly when it’s relevant to them. For us, the app is therefore far more than just an additional touchpoint: it’s where a first purchase turns into a lasting customer relationship.”
We'll help you use your own app to directly engage customers, reactivate them, and build long-term loyalty.
