User-centeredness in companies should be second nature in the age of digitalisation. Our User Centered Design (UCD) team has been in existence since 2007 and has since completed over 300 cross-national projects. The optimization of stores, websites, etc. will never be finished, as users are constantly changing and evolving. The motto here, is to keep up! To achieve this, the needs of the users should be recognized and implemented efficiently, effectively and satisfactorily. Let us support you in this!
Our team UCD has different qualifications, main topics (qualitative and quantitative methods) and professional experience (for example usability agency, online marketing, market research).
A comprehensive portfolio of methods (qualitative and quantitative) is available for optimization. Depending on the research question or the goal, a suitable method mix is developed by our UCD specialists and agreed with you.
The UCD team has successfully completed over 300 cross-functional and cross-national projects across multiple store channels. Therefore, the team has a wealth of experience that can be used profitably to answer the research question together with your users in the best possible way.
Since 2007, the User Centered Design team has been dedicated to the conversion optimization of the BAUR Group's online stores. In addition, numerous online stores of the Otto Group have already been supported, for example Witt Weiden, Creation L, Hagebau, Frankonia, SportScheck or Manufactum.
Iterative approach also within the individual phases
Early focus on customer requirements and expectations
Early involvement of customers in the development process
Empirical review of designs/ideas by customers