New features can be developed independently, and can be live-set and tested easily, quickly and in isolation from other features. This form of agility leads to an increase in quality and productivity.
The API-based frontend operates with all modules of the empiriecom commerce suite. API connections to other headless commerce providers are also possible (e.g. ABOUT YOU Commerce Suite or commercetools).
Furthermore, the logic-less frontend can be easily adapted to the corporate identity of different brands in multishop environments by simple configurations via theming.